If you’re running an online store using Hostinger Website Builder, mastering the art of upselling can significantly increase your average order value. In this guide, we’ll cover two practical methods for setting up upsells in Hostinger — one for physical products and one for digital products.
Why Upselling Matters
Upselling encourages your customers to purchase additional or higher-value items, leading to increased revenue without attracting new traffic. Whether you’re selling physical goods like merchandise or digital assets like planners or courses, upselling should be part of your sales strategy.
Part 1: How To Upsell Physical Products on Hostinger Builder
Step 1: Access Your Store Settings
- Log in to your Hostinger account
- Navigate to “Websites” and click on “Edit Website” next to your online store
Step 2: Enable Product Suggestions
- Go to the Store area
- Click on Settings > Checkout
- Scroll to the Shopping Bag Settings and enable the option “Show additional product suggestions in shopping bag”
- Click Save
Step 3: Set Suggested Products
- Go back to your store settings
- Under Manage Category, reorder your top products based on what you want to upsell
- Save and publish your site
Now, when customers add a product to their cart, they’ll see a “You May Also Like” section with your selected upsell items.
Part 2: How To Upsell Digital Products Using a YouTube Funnel
Step 1: Create Your Digital Product
- Go to the product section in your store and create a new digital item
- Upload an image, and instead of a file, select “Add Link”
Step 2: Link to a YouTube Upsell Video
- Link to a YouTube video that promotes a higher-value product, like an annual planner bundle
- In the video, explain why the bundle offers more value and provide a discount or exclusive offer
Step 3: Offer Default Access
- In case customers don’t opt for the upsell, include a download link for the original product in the YouTube video description
Example Strategy:
Let’s say you’re selling a weekly digital planner. Your upsell video could explain how the Annual Planner Bundle provides long-term structure and balance. This smart funnel guides customers toward purchasing the bundle, while still delivering their original product.
Final Thoughts
While Hostinger doesn’t have a built-in upsell funnel for digital products, this YouTube redirect method is a clever workaround that works well. Combine that with the built-in product suggestion feature for physical goods, and you’ve got a solid upsell system running on Hostinger Website Builder.
Want to learn more about building successful online stores with Hostinger?
👉 Get free access to my complete Hostinger Website Builder Masterclass at academy.dotcom.builders
You’ll learn everything from templates and branding to eCommerce, SEO, and analytics. Happy upselling!